First off, yes you read that correctly. There is going to be a Shakeology price increase. Starting April 1st, and no it’s n April fools joke. Before I get into the details here is the brief explanation.
Shakeology Price Increase Details
I’ll be honest here, when I first heard that there was going to be a Shakeology price increase I was not at all happy about it. I mean come on, we already pay a premium for the Healthiest Meal of the Day right now. After I had time to do some more research and get the details on this price increase I have to say it’s not all that bad.
The regular versions of Shakeology (Chocolate and Greenberry) retail for $119.95. While the VEGAN versions (Chocolate and Tropical) retail for $129.95. Since Shakeology debuted in 2009 it has not had a single price increase even after several formula modification improvements, which by the way cost a lot of money.
It’s always a tough decision for a company to raise prices on their products, especially knowing their customers may not accept the price increase whole heartedly.
Why Is There A Shakeology Price Increase?
With the raising costs of goods and the value of the dollar going down a Shakeology price increase was inevitable. Here is what Team Beachbody had to say about the increase:
“When we launched the Healthiest Meal of the Day four years ago, we priced it just right—so it was a good value your customers…
And for all these years, we never budged. Not when the costs of gas and shipping skyrocketed. Not when the costs of whey and other key ingredients kept creeping upward. Definitely not when outside analysts and others told us we were crazy. Maybe we are, but we did everything we could to keep prices the same and continue to provide FREE shipping on your Home Direct (HD) orders.
Unfortunately, this is one battle we can’t fight forever. We were forced to make a tough decision: Lose the FREE shipping guarantee and potentially move to cheaper ingredients OR raise the price of Chocolate (regular) and Greenberry by a mere $10/month (33 cents/day)? Considering we’ll never sacrifice the integrity of our ingredients, the choice was clear.”
As you can see from the quote above they had a few choices to consider. One was to keep the prices the same and remove the free shipping offer on HD (home direct orders). Another was to go with cheaper ingredients. Or just to raise the price a little bit altogether.
The C.A.B. (Coach Advisory Board) and Team Beachbody teamed up to make this tough decision and decided to increase the cost of the regular formula’s by $10 per order and keep the FREE SHIPPING on HD orders and the integrity of the ingredients. Now all flavors of Shakeology cost the same at $129.95 (starting April 1st 2013).
LOCK IN Your Price Before the Shakeology Price Increase
Team Beachbody has decided to wait until April 1st to put the Shakeology price increase into effect. And this is good news for you and me.
If you are already on a HD (Home Direct) shipment plan, guess what. There will be NO price increase for you. And as long as you remain on HD you will be grandfathered into the original price of $119.95. If you are not on HD and you would like to order more, you can do so before April 1st on Home Direct and pay the original price of $119.95 and have it locked in for life as well (as long as the HD is active).
I’m sure no one is a fan of this increase but inflation happens and there is nothing we can do about it. If you love Shakeology as much as I do and don’t want the price increase to effect you then I suggest getting your order upgraded to Home Direct. You’ll save the $10 from the increase, and receive FREE Shipping ($10) saving you more than $20 on your order! Personally I think Shakeology is worth the price.
Is Shakeology Worth The Price? Watch The Video Below.
Shakeology Price Increase FAQs
I heard the price of Shakeology is going up. Is that true?
Yes. Effective April 1, 2013, the price of Chocolate (regular ONLY) and Greenberry will increase by $10—from $119.95 to $129.95.
When does the price increase go into effect?
April 1, 2013.
How does this effect cost per serving?
Currently, the cost per serving (to a customer) is about $4.00. That will only increase by 33 cents to $4.33—which is still in line with daily cost of a Starbucks® latte, Naked® fruit drink, or other routine purchase. Only Shakeology is a WAY better value.
How much will I save by locking in the original price on HD?
$22/month! ($10 per order + $12 on shipping and handling)
Will the increase effect bags, single-serve packets, and combo packs?
Yes. All of the above.
Which Shakeology flavors will be affected?
ONLY Chocolate (regular) and Greenberry. The price ($129.95) of our Vegan flavors will not change.
Will the price increase affect Challenge Packs?
No. Challenge Pack prices will not change after April 1st, regardless of which Shakeology flavor your customer chooses. However, after the initial Challenge Pack purchase, the monthly price will be $129.95.
I’m already on HD for Chocolate or Greenberry. Will I be subject to the price increase?
Good news! If you’re already on HD for either Chocolate or Greenberry (or alternating), you will NOT be affected by price increase. You’ll continue to pay $119.95/month for life—as long as you never cancel your HD subscription.
I bought Shakeology before, but I’m not currently on HD. Will I be able to lock in the original price after April 1st?
No. Whether you (or your customers) purchased previously or not, if you’re not on HD before April 1, 2013, you will be subject to the new price. In fact, after April 1st, ALL new one-time purchases and HD subscriptions will cost $129.95.
Why is the price of Shakeology going up?
We’re raising the price for three reasons: 1) to counteract the rising costs of fuel, shipping, and ingredients, 2) so we can continue to offer FREE shipping with HD orders, and 3) to preserve the integrity of our ingredients (rather than skimping or ordering from lower quality sources).
Did you find this post helpful?? Do me a quick favor and share it with your friends! “Tweet it”, “Like it” or “Pin it” to help someone else who may be going through the same struggles as you! . Very much appreciated.
Yours In Success,
Work With Me - Join Us!
WHAT DO YOU THINK? LEAVE YOUR QUESTIONS, COMMENTS, or ideas below in the comments!